How To Increase Brand Awareness Through Cosmetic Gift Boxes

  The packaging box is the face of the product, able to reflect your product and enhance brand awareness. All brands can design compelling packaging for cosmetics to represent your brand value. To design a practical and brand-enhancing cosmetic gift box, you also need to consider the following:

Target market

  When customizing a packaging box, it is necessary to design the packaging according to the psychology of the target customer, so you need to understand your target market in advance. Different design elements in a box can appeal to different people, and a packaging design that appeals to adolescent girls may not appeal to mature women. The design elements of the packaging of cosmetics for men and women are very different.

  After identifying the target market, we conduct market research on current popular products and refer to popular elements on the packaging of the other party's product. While the designs do not copy each other's packaging designs, the references to each other's successful experiences and design inspirations are also very helpful.

Brand identity

  Cosmetics brand logos are transmitted to customers through packaging so that customers can better understand your company..In addition to the efficacy of the product, each customer will also consider the makeup brand that is relevant to their lifestyle before purchasing the product..For example, some people like to buy high-end cosmetics, some like to buy affordable cosmetics, and even many users will buy eco-friendly and natural cosmetics..The design of cosmetic packaging is an extension of the brand image and customers should understand the positioning of the product based on certain identifying elements in the cosmetic packaging box..It is also common practice to use multiple packaging designs for different product lines under the same brand, especially for large brands with diversified products.

Design element

  Each cosmetic box prints various information and elements about the brand or product to a greater or lesser extent.  Examples: product name, ingredient information, how to use, color, logo, etc.. Some of these elements make it easy for the customer to understand the product, the brand message, and some are used to attract the customer's attention.. Whatever the purpose, these elements play an essential role in promoting the brand and selling the product.