Views: 478 Author: Site Editor Publish Time: 2023-12-05 Origin: Site
One of the biggest differences between normal product boxes and luxury boxes is the level of interaction with customers. Luxury boxes can take customers on a journey of discovery. Luxury is synonymous with exclusivity, and numerous luxury brands sell special limited edition products on certain holidays to make customers feel that the product is "exclusive" to them. In retail, people understand this as delayed gratification. The aim is the process of resisting the temptation of smaller but immediate benefits in favour of more valuable long-term returns.
Bright color schemes, while effective in attracting the attention of potential customers, are not necessarily suitable for the luxury market. For most luxury brands, they have their own development histories, are stuck in a brutal market after one choice, and their loyal customers can be as youthful as a child. The color of the box should be classic and suitable for consumers of all ages. As a result, we can see that the packaging colors of numerous international luxury brands are extremely simple and understated.
Adding fragrance to a luxury box is a convenient way to expand the customer experience. The technology is also gaining traction in the packaging industry, especially in the European region, where numerous brands are taking inspiration from top-end perfumes designed to excite the olfactory senses of potential customers.
All parts of the product and the packaging display the quality of the brand. As a result, luxury brands are extremely particular about the details of their products and their packaging..In addition to strict requirements on the material, process, size and other details of the packaging box, consideration should be given to whether the material used in the packaging box will reduce the effectiveness of the use due to environmental factors..Examples include whether wet weather can lead to deformation of the packaging surface, which can affect the lifetime of the packaging, etc..Or it may be necessary to double-check the maximum load capacity of the packing box and handbag.
Consumer goods with unique, scarce, rare, and other characteristics define luxury goods, surpassing the range of people's needs for survival and development. Therefore, the luxury box should also meet the above requirements, and it needs to give the customer a unique and precious feeling.