Designing Jewelry Boxes From A Marketing Perspective

  Jewelry boxes are usually the first impression a company gives to consumers, and one-third of users' purchasing decisions depend on jewelry boxes, so brands are paying more and more attention to jewelry boxes. Now, many jewelry box designers will have some marketing expertise, using psychology and marketing concepts to determine the needs and desires of customers to design product packaging boxes to provide the maximum benefit to the brand.

  From a marketing perspective, packaging design is to embody brand design in the form of product packaging boxes. In this sense, the design of the jewelry box not only needs to conform to the user's preferences, but also needs to provide information about the product and brand.

  When designing a jewelry box, first of all, the packaging box designer will base on the user's preferences for the product packaging box. For example: packaging materials, colors, information, etc. that users like. Then design product packaging boxes for the brand that can attract target users based on the user's preferences. Being able to build trust and value for the brand through product packaging is a key factor in its success.

  Secondly, another focus of brand marketing through product packaging boxes is the emotional connection between users and the brand. Adding user-recognizable brand elements to the packaging box can not only improve the brand's recognition, but also allow the brand to create an emotional connection with users as quickly as possible. This is why many product packaging boxes insist on using brand colors and logos. This is not only to create an emotional connection with users, but also to make consumers feel the overall brand experience from the packaging box. This is also the main reason why users can think of the Tiffany brand when they see “blue”, and why they think of Swarovski when they see “swan”.

  For users, product packaging boxes can protect jewelry and increase product value. However, for brands, jewelry boxes are a form of brand promotion that can create maximum benefits for the brand in marketing.