Cosmetic Gift Box Design Considerations

  The global cosmetics market is undergoing unprecedented changes. As consumption upgrades, users’ pursuit of beauty becomes more refined, and the country’s supervision of the cosmetics industry becomes increasingly stringent. It can be said that China’s cosmetics industry is facing the best development opportunities and the most difficult transformation challenges. Understanding the innovation trends in the cosmetics industry is also a way to predict the future direction of the cosmetics market. At the same time, the promulgation of the excessive packaging policy has further standardized the cosmetics packaging design market's indiscriminate practice. Today, the editor will take you to understand what matters need to be paid attention to in the cosmetics packaging design process?

1. Eye-catching

  To play a promotional role, cosmetic packaging boxes must attract consumers’ attention. Therefore, novel and unique shapes, bright and eye-catching colors, beautiful and exquisite patterns, and unique materials can make cosmetic packaging present a very eye-catching effect, attract consumers' attention and generate strong interest.

2. Accurate

  A successful cosmetic packaging box must first accurately convey the information of the contents. The so-called accuracy means that the packaging design must be simple, in place and distinct. Accurately conveying product information requires that the shape, color, pattern, etc. of the packaging must not violate consumers' habits to avoid misunderstandings.

3. Favorability

  The design of cosmetic packaging boxes must be vivid, cleverly designed, personalized and beautiful. In other words, the shape, color, pattern, and material of the packaging must arouse consumers' favorite emotions, so as to stimulate their desire to buy. Good packaging design speaks for itself, can make the connotation of cosmetics come out clearly, can reflect the characteristics of cosmetics that impress consumers, and make consumers feel good.

4. Ahead of the curve

  A good cosmetics packaging must not only have forward-looking creativity and conception in artistic design, but also select the most appropriate packaging materials (such as cardboard, plastic, glass, ceramics, metal, etc.), and design them in terms of shape, color, and decoration. It embodies and conveys heartily and makes it truly have the ability to demonstrate the profound brand cultural heritage and arouse consumers' strong desire to purchase.