Ten Design Directions for Cosmetic Packaging Boxes

1. Brand Style Packaging is silent but can express brand style. We need to use just the right packaging to tell the brand’s story. Packaging design must first highlight the brand of the product and convey it to consumers with a unified image on the packaging, so that consumers can naturally accept and recognize the brand without knowing it, which plays a vital role in product sales. For example, the positioning and uniqueness of the product can be reflected through color, shape, abstract graphics, packaging materials, text, etc.

2. Unique personality For cosmetics with strong contemporary characteristics, personality impression is a very important psychological factor. Through specific packaging design, consumers can feel that this product is tailor-made for them, increase their stickiness to the product, and become loyal fans of the product. The high-end customization market has broad prospects, and today’s “personalization” no longer only exists in luxury goods. The digital age is quietly approaching. Digital printing equipment allows "batch personalization" to be realized, and preset customized packaging is even easier.

3. Minimalist style Nowadays, packaging is becoming more and more minimalist style, and the fonts of products and packaging rarely use fancy designs. This is a trend. The clever application of black, white and gray colors can give people a sense of stability and high-end quality. In addition, packaging must have a deeper cultural connotation. Appropriately integrating traditional culture into packaging design to achieve a highly unified state of form and connotation will make packaging design more stylish and distinctive.

4. Contact experience: The quality of packaging is linked to quality, which is the usual purchasing psychology of consumers. When designing, we should try our best to choose packaging materials with good contact experience. When consumers pick up the goods, this texture is truly imprinted in the hearts of customers. Cosmetic packaging is a kind of packaging that we pick up and experience when using products. Its contact experience is more important to consumers than packaging that is discarded immediately after being opened.

5. Exquisite packaging As consumers attach great importance to the quality of life, they hope that cosmetics can always stay fresh during use; at the same time, busy life has increased the frequency of business trips, and easy-to-carry cosmetics are deeply loved by white-collar beauties. Packaging volume is getting smaller and smaller becoming a trend. At the same time, as the number of cosmetics categories increases, consumers have more and more choices, and packaging will become more and more sophisticated.

6. Opening experience The first experience consumers have when using a product must be the opening experience of packaging. No matter how much money is spent on the product, if the opening experience is poor, the impression score given to consumers will be greatly reduced and trust in the brand will be lost. For example, when we receive an online shopping express package, we are full of expectations. If it is very difficult to open the express package or product packaging, the opening experience will be very bad, and thus we will feel that the product has lowered its grade. When this happens, it can be said that the brand has lost half of its customers. How to ensure that the unboxing experience meets consumers' psychological expectations is the focus of improving consumer experience.

7. Intelligent Trends Intelligent packaging uses innovative technologies to provide more protection for products in terms of brand protection, activity monitoring, anti-counterfeiting and anti-counterfeiting, and gives packaging more and more functions. In the smart packaging of cosmetics, AR technology is used by major brands to improve user experience, stimulate product sales, and enhance the fun and interactivity of products. In addition, Industry 4.0 and smart manufacturing are gradually penetrating into the cosmetics industry, and manipulators, robots and vision systems are beginning to be used in cosmetics production. In the future, packaging equipment will be more flexible and adaptable. With combinability and multi-tasking becoming a new trend in packaging production, intelligence and sustainable development must also be taken into consideration. 8. Green and Environmental Protection Currently, a large amount of plastic packaging waste is polluting the environment, causing a huge burden on humans and even animals and plants. We should work hard to reduce redundant packaging, select guaranteed green and environmentally friendly materials from raw materials, ensure that the packaging is as sustainable and recyclable as possible, pass on the concept of environmental protection to consumers, reduce the burden on the earth, reduce smog, and make our planet a better home. good. At the same time, sustainability must not be at the expense of consumer experience. Excellent sustainable solutions must improve consumer experience.

9. Technological innovation Considering the specifications of the packaging industry, in addition to using some relatively low-cost materials, the most important way to reduce costs is to develop new technologies to control packaging costs on the basis of ensuring product safety. More and more makeup cosmetics are choosing to use 3D printing technology, which can quickly generate and optimize design prototypes, get instant feedback from consumers, and greatly shorten the development cycle. The Internet has inspired a "person-centered" consumption model, and the integration of online and offline reflects the "people-oriented" concept. When brands carry out a new round of traffic layout, the production technology located at the rear becomes even more important.

10. Channel experience The packaging of personal care cosmetics needs to adopt different packaging solutions according to different usage scenarios, so that consumers can get a better experience. The retail landscape continues to change. Consumers want a seamless, intuitive scene experience that makes purchasing products faster, easier, and more enjoyable. Whether buying online, in-store, or all things considered, the experience of e-commerce packaging must be Meet consumer expectations for in-store purchases. Packaging solutions need to adapt to different channels but at the same time provide consumers with a unified, high-quality brand experience.